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LEGO Ideas

LEGO Ideas is the LEGO series for the absolute LEGO fans. All sets in this category are designed by regular LEGO users. To be considered for having your very own LEGO set published, you must go through a long and difficult selection process. 
Sonic the Hedgehog - 21331 - LEGO Ideas
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To be considered for having your LEGO set published, your proposal must have at least 10,000 votes. After that, LEGO will review the proposal. In the process, many factors are taken into account: Among other things, topics such as sex, alcohol, and violence will be rejected as they violate LEGO's guidelines. Furthermore, the model must not infringe intellectual property rights.

If you succeed in getting your LEGO set published, you will in return receive royalties from the sales - so if you are lucky (and skilled), it can be quite a lucrative business to have your own LEGO model (and that’s pretty cool, isn’t it? :-)

LEGO Ideas started in 2008 as an offshoot of the Japanese website Cuusoo.